2026 台灣燈會主視覺延伸製作物設計
2026 Taiwan Lantern Festival: Key Visual & Merchandise Design Extension
— Overview
┃2026 台灣燈會｜中央燈區展覽總策劃 × 主視覺延伸製作物設計┃
2026 台灣燈會，擷果創意擔任中央燈區展覽總策劃，從展區整體內容統籌、展覽體驗規劃，到主視覺延伸製作物設計，參與這場城市節慶的整體形塑。
本屆燈會主視覺由設計團隊 Bito 操刀，從繁體字「嘉」「義」的直式結構出發，將字體語彙轉譯為城市 IP 與觀光大使「嘉義君」，並發展出日版「嘉嘉」與夜版「義義」兩組角色，讓城市識別不只停留在平面視覺，也成為能被感知、被記住、被帶走的節慶語言。
在此基礎上，擷果創意進一步負責主視覺的延伸製作物設計，將原有視覺轉化為更貼近現場經驗與日常使用的物件，推出九款限定周邊：吊飾娃娃、充氣燈籠、壓克力鑰匙圈、夜光 PIN、磁吸發光小招牌、擦手巾、貼紙、即可拍與帆布袋。這些物件不只是燈會紀念品，更讓燈會的視覺語言隨著人們的行走、拍照與參與，自然延伸進日常。
對我們而言，台灣燈會的策劃不只是展區內容的組織，也包含如何讓一場節慶的概念被看見、被感受，也被帶走。很開心能以不同層次參與 2026 台灣燈會的形成，從中央燈區到延伸物件，共同完成這場屬於嘉義的節慶風景。
┃2026 Taiwan Lantern Festival｜Central Exhibition Zone Master Planning × Key Visual Design Extension┃
For the 2026 Taiwan Lantern Festival, Harvest Ideation stepped into the role of master planner for the Central Exhibition Zone. From overall content curation and exhibition experience design to the key visual’s design extension, we were thrilled to help shape the narrative of this signature urban festival.
The festival’s core key visual was crafted by the renowned design studio Bito. Drawing inspiration from the vertical structure of the Traditional Chinese characters for Chiayi (「嘉」 and 「義」), they translated typographic language into "Mr. Chiayi"—a distinct city IP and tourism ambassador. Developing into two distinct characters—"Chia-Chia" for the daytime and "Yi-Yi" for the night—the city's identity transcends flat, 2D visuals to become an experiential, memorable, and tangible festival language.
Building upon this brilliant foundation, Harvest Ideation took charge of the design extension for the key visual, translating the original artwork into tangible objects that resonate with the on-site festival experience and everyday utility. We launched nine exclusive merchandise items: plush mascot charms, inflatable lanterns, acrylic keychains, glow-in-the-dark pins, magnetic mini-lightboxes, hand towels, sticker packs, disposable cameras, and canvas tote bags. Rather than mere souvenirs, these items allow the visual language of the festival to naturally weave into daily life as people walk, capture memories, and participate.
For us, curating the Taiwan Lantern Festival is about more than just organizing exhibition content; it is about how a festival's core concept is visualized, felt, and carried home. We are incredibly proud to have contributed to the 2026 Taiwan Lantern Festival across multiple dimensions—from the physical landscape of the Central Exhibition Zone to the handheld objects—collectively bringing Chiayi’s festive scenery to life.
