2023臺灣文博會 地方主題館 — 野化論

地方主題館「野化論」入口以最富臺灣味的民間廟會與婚宴喜慶場合常見作為表演載體的舞台車做為入口意象。主視覺則由作品涵蓋廣多個領域、屢獲國內外設計大獎肯定的洋蔥設計擔。

The entrance of the "Rewilding" Regional Pavilion utilizes a stage truck—a mobile performance vehicle deeply emblematic of Taiwanese culture and frequently seen at local temple fairs, weddings, and celebratory events—as its central visual concept. The pavilion's key visual was crafted by the award-winning Onion Design, a studio whose diverse portfolio spans numerous fields and has consistently garnered major domestic and international design accolades.

「跳浪穿山」展區以望遠鏡的廣幅，將陸地視角轉換為自海洋出發的世界觀，島嶼與海洋的關係不再是汪洋小島的孤立投射，而是以島、以海相連的群島之洋。

"Leaping Waves, Piercing Mountains" Exhibition Zone – Utilizing the wide-angle sweep of a telescope, this zone shifts a land-bound perspective into an ocean-centric worldview. The relationship between island and sea is no longer framed as the isolated projection of lonely islets in a vast ocean, but as an interconnected sea of archipelagos bound together by both land and water.

2023臺灣文博會 地方主題館 — 野化論

2023 Creative Expo Taiwan Regional Pavilion — Rewilding

2023臺灣文博會 地方主題館 — 野化論

2023 Creative Expo Taiwan Regional Pavilion — Rewilding

「野生捕貨」展售區與臺灣品牌「神農生活」合作，現場涵括「策展選品」及「神農選品」，一次打包臺式美好生活。

"Wild Catch" Retail Zone – In collaboration with the Taiwanese brand "Shennong Life," this retail space features a combined showcase of "Curated Selections" and "Shennong Selections," encapsulating the essence of the ideal Taiwanese lifestyle in one complete experience.

「野化推手」展區以6組地方團隊為個案研究，包括DARK_LINE、島國純釀、苑里掀海風、臺東慢食節、都蘭國及REWOOD，透過一案例一切點深入剖析。

"Rewilding Catalysts" Exhibition Zone – Featuring six local teams as case studies—DARK_LINE, Island Pure Brew, Yuanli Hi-Breeze, Taitung Slow Food Festival, Dulan Nation, and REWOOD—this zone delivers an in-depth analysis of each collective through a single, distinct focal point.

2023臺灣文博會 地方主題館 — 野化論

2023 Creative Expo Taiwan Regional Pavilion — Rewilding

2023臺灣文博會 地方主題館 — 野化論

2023 Creative Expo Taiwan Regional Pavilion — Rewilding

2023臺灣文博會 地方主題館 — 野化論

2023 Creative Expo Taiwan Regional Pavilion — Rewilding

一群位在雲林、臺中、彰化的傳統醬油釀造廠接班人們，共同自發創立「島國純釀」品牌，並且以業界共享的「公共財」為前提，主動研發「醬油品評系統」期待能藉此讓消費者找到自己。

A group of next-generation successors from traditional soy sauce breweries across Yunlin, Taichung, and Changhua spontaneously united to found the brand "Island Pure Brew." Operating on the premise of creating an industry-wide "public good," they proactively developed a "Soy Sauce Tasting System" to help consumers navigate the market and discover their own unique flavor identities.

2023臺灣文博會 地方主題館 — 野化論

2023 Creative Expo Taiwan Regional Pavilion — Rewilding